Rooful Ali began his professional career as a Chartered Accountant with a leading global firm. With an interest in helping Muslim Lifestyle Brands, he now consults as a Creative Director, offering business and creative services. His clients span diverse sectors including faith and diversity projects in the community and third sector.

Unique by name and nature, he has also invested time to develop his passion for photography. Self-taught, he had built a portfolio spanning portraits, events, weddings, fashion and humanitarian assignments. With notable achievements including work featured by Nikon and the Great Britain campaign, image featured at Heathow Airport, in addition to modest fashion work published by Vogue Arabia - and recently the highest ‘liked’ post on BBC News Instagram, amassing 170k+

In the UK Muslim community, he is renowned for being the founder of EMERALD NETWORK - which has grown from strength to strength as the longest and leading volunteer-run Muslim professional Network of its kind. Membership spans diverse professions, heritage and locations, including those across the United Kingdom and overseas. Its theme include A-B-C - Muslim Arts, Businesses and Charity work.